Clear Channel


Client Reference Tech Support

Application for monitoring activity and servicing of outdoor advertising companies, and maintenance technicians in urban real estate equipment (2,000 PDAs in over 5 countries)


Smartphones Samsung XCover 4 and PDA Zebra TC56






7 countries
(France, Belgium, Ireland, Spain, Sweden, Norway, Australia) 9 agencies 2 technical sites per region



Clear Channel France is a subsidiary of Clear Channel Outdoor, the world’s leading player in Outdoor Advertising with 1 million advertising displays in 44 countries across 5 continents. Omnipresent throughout France, Clear Channel France is a major player in the Large Format (billboard) demographic and Number 1 in advertising in shopping centers and car parks in the heart of the cities. Leader in the market of urban furniture in towns with less than 100,000 inhabitants, it is a key player in most major French cities.

Some figures:

970,000 ad display panels
8,000 partners worldwide

Net sales in 2008:
Group – $3,1 billion
France – 301 million €, with 1,250 partners.


Outfit 1,800 repair technicians specialized in urban equipment (public bill posting, green spaces, …) over 5 countries initially.
In France, 9 agencies with 2 technical sites per region with a mobile application for PDA and a Back Office application for activity monitoring, connected to 3 national Information Systems.
A technician will be able to complete up to 200 work orders per day.
Monitoring of field tech maintenance interventions and service reports in electronic format for management in real-time.


Features of the PDA application
1. Information, log history of equipment identified by barcode, manually, GPS
2. Work order scheduling
3. Work order management:
– Picture proof
– Recording of GPS coordinates
– Information on equipment specifications
– Time spent and completion of work order
– Visualization of work order log
4. GPS Navigation
– Development of custom-designed application for PDA in .Net with Rayonnance components
– Implementation of the Harmonie Forms solution by Rayonnance
– Implementation of the middleware Harmonie
– Implementation of the SAP connection to the internal IS
– Installation of software components

Resulting gains

1. Multiple strategic and sales goals:

– Improving the reactivity, and thus the quality of information for advertisers
– Simplification of communication with field staff / communication tool for more effecient management of last-minute changes
– Improved responsiveness in the field for replacing panels, which eventually translates as a reduction of debts due to non-display downtime
– Acquisition of faster visibility in the field, for the purpose of improved planning of action to take and repairs needed

2. Operational Goals:

– user-friendly application
– optimal organization and activity management
– validation of tasks due to introduction of new technology.

Development and improvement of internal processes around impacted activities, e.g. allowing better GPS location mapping.